Bambolina NYC - Allyson Bainbridge Riccardi

allyson bainbridge riccardi | strategist & creator

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Photo Credit: MicroWorks for Fashion's Collective

Photo Credit: MicroWorks for Fashion's Collective

My Latest Article for Fashion's Collective: Finding the Balance Between Custom, Crowd-Sourced & On-Brand Product Offerings

July 17, 2013 by allyson riccardi in technology, behavior trends, retailers

In the mad dash to capture market share and keep website visitors engaged and returning on a regular basis, e-retailers have lately been drawing on the “crowd” and individual customer preferences to help shape their offerings. A contradiction to the conventional wisdom that the fashion world should control all aspects of creative direction and production, this trend is an interesting bellwether of the evolution of the relationships between customers and the companies they are most loyal to. Click here to view the rest of the article.

 

July 17, 2013 /allyson riccardi /Source
fashion's collective, customization, stylyt, mejuri, gemvara, crowdsourcing, crowdfunding, accessories trends, Allyson Bainbridge Riccardi, allyson bainbridge riccardi
technology, behavior trends, retailers
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