My latest article for Fashion's Collective: Creative Brief Redux
When a creative brief is first finalized, it becomes a go-to document for nearly all of your brand activities – it’s a reference for every project as you establish a unified voice and visuals across your communications. However, in my experience, after a few months or years of working with a brand, it feels like all the important elements have been memorized, and it’s not as necessary to refer back to the original document anymore....
Read More